Design is about using, grasping, adapting and inventing design and research processes based on the demands of the task at hand. To act efficiently and effectively, designers choose and adapt appropriate methodologies for their challenge. They do research that directly feeds into their design and perform research that generates knowledge for the design and research community. They manage and lead processes identifying creative, focused, and manageable topics that address potentially significant yet previously less explored aspects. They synthesize in-depth information from relevant sources to critically frame the design research approach from various angles and perspectives through reflection. They consciously switch between subjectivity and objectivity; implicit and explicit knowledge; making and thinking; intuition and reason; perception and cognition. They do this based upon, and contributing to the existing repository of academic knowledge.