A vision is an inspiring and coherent set of ideas and beliefs about the future of society, emergent technologies and the future role of academic designers or design researchers in shaping that relationship.
A vision has a long-term perspective and indicates how something will be, should be or can be interpreted. It is based on personal drives and needs, and influences actions and decision-making. Consequently, it directs professional identity development and gives meaning to learning.
A vision covers the principles, values and norms that are important to an individual or organization. From a vision, one should be able to deduce the competencies that must be developed. Consequently, a vision should have a clear focus to serve as a point of reference and should be connected to the professional identity.