Companies delivering services (such as banking, insurance, IT, healthcare, consulting, energy, etc. and governmental organizations) offer value propositions that are primarily intangible. Advanced economies of developed countries are characterized by a significant share of the economic output produced by these companies. The services track focuses on methods, techniques and tools for designing value-driven, high-quality, cost-effective service solutions that meet customer demands. The students in the services track are equipped with the necessary skills and knowledge to systematically integrate business goals, processes, data, infrastructure, and people. The main topics of OML within the services track include service engineering, AI-driven decision support, digitally-enabled business models, business process management, digital transformation, process mining, enterprise architecture, and human performance.
