The competitor analysis and the unique selling proposition (USP) are fundamental to answer the question: why the customer should come to you and not to your competitors? To answer this question, you need to know your competitors better and build upon your comparative advantages.
Bachelor
0SV100 – Economics of innovation: IPR and competition law institutions – 5 ECTs – Q2
In this course, we specifically focus on two important systems: The Intellectual Property Right system, and the regulatory environment, where the course focuses on competition law and merger regulation. By focusing on these two systems, this course bridges economic behavior at the micro level (firm management) with the policy level perspective. The course also trains students to apply this knowledge in the context of sustainable technologies.