Problem/opportunity identification is the first step in exploring the possibilities of developing a solution for a problem. It goes hand in hand with exploring the customer needs and the market opportunities related to that problem. This step is key to assess whether you have a potential business idea or just yet another idea.
Bachelor
DAB150 – Introduction to business design – 5 ECTs – Q2 – Introductory
We are going to show you how business and design can be intertwined. In this course we will introduce the basics of realizing that dream. We will do this by covering four important aspects of business design: User and Market; Design, Technology and Intellectual Property (IP); Design and Branding; Finance and organization. Case studies will be used to explain and discuss how the innovators developed ideas, tested them with customers, and used their insights to pivot or refine their concepts.
Master
1ZM150 – Innovation space project: innovation and entrepreneurship processes – 10 ETCs – Q1 and Q3
As a participant, you will collaborate closely with high-tech companies and societal organizations on open-ended assignments. The course integrates the design and engineering aspects of developing a product, service, or system, alongside new business development strategies. Various unconventional workshops such as effectual cooking, survival games, and visual thinking are included to foster creativity and innovation. As a student, you will have autonomy in directing your learning processes.
1ZM20 Technology entrepreneurship – 5 ECTs – Q1
During this course, you will learn to apply flexible and adaptive approaches towards decision making in new business development along with more familiar planning and prediction-based approaches. You will use various methods for flexible and adaptive decision-making as well as planning-based approaches to support an entrepreneur or innovator with a key decision in the process of bringing novel technology to the market.
1ZM11 Marketing and innovation – 5 ECTs – Q3
The aim of this course is to make students aware that customers are the arbiters of value and should be involved or represented in the new product development process. The type of involvement is contingent on the type of new product, i.e. incremental vs. radical innovation.
1ZM90 - Organizing and managing open innovation – 5 ECTs – Q1
As a student, you are embarking on a journey towards a more sustainable and innovative future, one that begins with an introduction to the concept of collaborative innovation and its practical application. We will explore the realm of open innovation with a specific focus on its connection to sustainability. Through three modules, we will provide you with a comprehensive overview of the core topics, bridging theory with real-world practice.