Problem/opportunity customer/beneficiary identification

This concept goes beyond solely financially attractive ideas in the wide entrepreneurship perspective. It refers to identifying a problem/opportunity whose solution adds social value and not necessarily/solely a financial one.

Bachelor - Introductory courses

DAB150 Introduction to business design – 5 ECTS – Q4

In this course you will learn the basic components that are of importance to make business of your design ideas. You will gain insight and experience in the four fields that are relevant in the business & entrepreneurship area of expertise. These are User and Market, Design, Technology and Intellectual Property, Design and Branding, Finance and Organization.

Bachelor - Advanced courses

JBM165 Entrepreneurship theory & practice – 5 ECTS – Q4

In this course, you will explore why and how opportunities are created and/or discovered by more or less enterprising individuals. In addition, you will explore why only a few of those that see an opportunity will actually engage in efforts to further explore and exploit the opportunities that they have spotted. You will identify factors that drive entrepreneurship at the level of enterprising individuals and enterprising firms. You will learn that entrepreneurship is not necessarily about taking risk as many entrepreneurs put a lot of effort in minimizing (or even outsourcing) risk prior to the launch of their venture. 


DAM160 Creating corporate entrepreneurship – 5 ECTS – Q3

You will learn the importance of user empathy, stakeholder empathy and decision maker empathy when creating corporate innovations. You will learn the importance of the business context and user context in creating the radar information for innovation in the relevant design context. As a result, you will be equipped with a process that can support you as a designer to create meaningful innovations for the parties that you are designing for.

1ZM160 Innovation and entrepreneurship study – 5 ECTS – Q1

After completion of the I&E Study you should have the ability to apply, synthesize, and evaluate prior Innovation & Entrepreneurship learning in the context of a specific innovation or entrepreneurial project setting and specific innovation area. Students will have the ability to conduct a business analysis, make decisions and formulate recommendations or justify actions in a real environment. They will have the ability to choose and apply relevant concepts/methods and/or tools and collect relevant data for conducting a business analysis and making decisions in a real environment. Students will after completion have the ability to apply concepts, methods and tools pertaining to identifying and assessing the impact/value of a technology in an industry, market and/or organization and the innovation / business opportunities it creates. Lastly, they will have the ability to produce a professional writing on a business analysis topic.

1ZMETU10 EuroTeQ collider: entrepreneurship & innovation – 5 ECTS – Q4

The collider is the signature challenge-based learning activity of the EuroTeQ project. The first edition will be centered around the theme: “Leave no waste behind”. Within this theme you will work in interdisciplinary – international teams consisting of students from multiple institutes and in collaboration with lifelong learners.

DAB200 Design innovation methods – 5 ECTS – Q3

In this course, we apply design thinking as a framework to introduce specific innovation methods. These methods are widely adopted in the domain of business design, service and strategy design. In this course we want to refresh your skills and methods learned in the past years and expect you to integrate them with the new methods taught in this course. With your peers, we expect you to team up as a design consultant who could understand the company from reading the case study and propose a new product or business concept for them.


Design science perspectives on innovation & entrepreneurship research – 6 ECTS

The PhD course provides participants with in-depth knowledge of Design Science (DS) approaches in the field of innovation and entrepreneurship. The main objective is that doctoral students become familiar with and develop an in-depth understanding of the key frameworks, concepts, models, and paradigms that collectively form the DS foundation for research in this field. In addition, participants learn how to review DS-based articles and how to publish work informed by DS in top journals in the field of innovation and entrepreneurship. This PhD course will also offer opportunities for a limited number of participants to present and get feedback on papers or dissertation proposals.

User perspectives on design – 1.5 ECTS

Engineers design and develop products and systems that may affect people and their lives in many different ways. Taking a user perspective early in the design process can help engineers to consider and anticipate the possible implications of particular design choices for a range of different users so as to mitigate technologies’ risks and enhance their potential. This 5-day course introduces students to user-centered design approaches, theories and methods to gain an understanding of user practices and experiences, and to help students empathize with different user perspectives first-hand. Through a combination of readings, discussions and hands-on assignments, students will learn how to put theoretical and methodological understandings about users into design practice. Insights from readings across design, the social sciences, and beyond will be applied by engaging actual users in a small design exercise.

Creativity in problem tackling – 1.5 ECTS

Boosting creativity and outside the box thinking is important in design practice, while flexibility and responsiveness are required when dealing with industrial clients. This course offers tools and training to acquire these virtues.