This concept goes beyond solely financially attractive ideas in the wide entrepreneurship perspective. It refers to identifying a problem/opportunity whose solution adds social value and not necessarily/solely a financial one.
Bachelor
1ZK30– Entrepreneurship in action: ideation – 5ECTs – Q1 – Introductory
Throughout this course, students will be enabled to both develop and practice the necessary skills and competences to tackle grand societal challenges and create impact. Specifically, the EntreComp framework will be used as a basic overview of the entrepreneurial competences and serves as a foundation for the learning objectives in this course. This course serves as an introduction to the various competences related to entrepreneurial behavior and focus on applying and practicing competences related to opportunity discovery, creativity and ideation in formulating solution concepts for a societal challenge.
1ZV20 – Marketing perspectives on product innovation – 5 ECTs – Q3 – Deepening
Which steps describe the buying decision processes of consumers? Which information do consumers collect and which criteria are used to evaluate a product or service? Knowledge of such processes is critical for organizations to successfully innovate and market products and services. The course teaches marketing and consumer behavior theory, as well as the research methodologies and skills needed to translate consumer preferences into the development and design of innovative products and services.
1ZAUC0 – Marketing in action – 5 ECTs – Q4 – Advanced
Which steps describe the buying decision processes of consumers? Which information do consumers collect and which criteria are used to evaluate a product or service? Knowledge of such processes is critical for organizations to successfully innovate and market products and services. The course teaches marketing and consumer behavior theory, as well as the research methodologies and skills needed to translate consumer preferences into the development and design of innovative products and services.